Highlyte by Amnesia (Amnesia media)

Highlyte by Amnesia is an artificial intelligence-driven platform designed to help the cannabis industry navigate complex marketing and advertising regulations. Founded in 2021 by regulatory industry specialists, the company is headquartered in San Francisco, CA. The founder and CEO is Courtney Wu, an experienced marketing executive from emerging industries like cryptocurrency and online gaming. Recognizing the difficulties cannabis brands face with vague state laws and social media platform restrictions, Highlyte was developed by experts from the digital gaming industry to mitigate these risks.

The company's core service revolves around its AI-powered platform that analyzes marketing content—including text, images, and video—for compliance risks before publication. It generates detailed, on-demand risk reports to help marketers avoid issues such as account shutdowns, "shadowbanning," regulatory fines, and potential license revocation. Key features include an "Instagram Health Check" to analyze post risk, unlimited content checks via Google Drive and Dropbox integrations, and daily smart monitoring of published content. The business model appears to be subscription-based, with tiered plans (Basic, Pro, Enterprise) catering to single-brand managers, larger marketing teams, and enterprises with more complex regulatory needs.

In April 2023, Highlyte by Amnesia announced it had secured nearly $1 million in a seed funding round. The investment was led by cannabis-focused venture capital firms including Poseidon Investment Management, Argonautic Ventures, and JourneyOne Ventures, positioning the company to expand upon its successful beta launch.

Keywords: cannabis marketing, regulatory compliance, AI platform, content moderation, ad-tech, brand safety, social media compliance, digital advertising, risk management, cannabis industry, marketing technology, compliance software, shadowban prevention, content analysis, automated compliance