AMIRA Media GmbH

AMIRA Media GmbH, established in 2019, operates a comprehensive communication and education platform tailored for the German pharmaceutical sector. The firm was founded by Mohammadi Akhabach, a serial entrepreneur with a track record that includes co-founding notable startups like Lieferheld and book-a-tiger. His experience in building successful digital platforms has been pivotal in shaping AMIRA's strategy to bridge the communication gap between the pharmaceutical industry and pharmacy professionals.

The company's core offering is the "AMIRA-Welt" (AMIRA World), an exclusive digital community for verified pharmaceutical technical assistants (PTA), pharmaceutical commercial employees (PKA), and pharmacists. This platform serves as a central hub for knowledge sharing, professional development, and networking. As of August 2025, the community boasts over 40,000 verified members. The business model is centered on providing pharmaceutical companies with multi-channel marketing solutions to effectively reach and engage with pharmacy staff. Revenue is generated through services such as market research and insights derived directly from the community, sponsored content, digital brand showcases, and product placements.

A key feature of their service is the "AMIRA-Box," a curated package containing pharmaceutical products, informational materials, and other items sent directly to members. This allows for direct product experience and feedback. The platform also includes the "AMIRA-Campus," an e-learning portal offering training on specific conditions and products, live webinars, and expert interviews. This positions AMIRA Media as a key partner for pharmaceutical companies aiming to conduct targeted marketing and gain authentic insights from professionals who are at the forefront of patient consultation and sales in pharmacies.

Keywords: pharmaceutical marketing, pharmacy community, healthcare communication, PTA, PKA, pharmacist engagement, digital health platform, German pharmacy market, OTC marketing, pharmaceutical education, healthcare market research, B2B healthcare, continuing education pharmacy, pharma insights, product sampling, multi-channel marketing, pharmaceutical advertising, healthcare professional network, AMIRA-Box, AMIRA-Welt