Amigo Edu

Amigo Edu operates as a scholarship discovery platform for students in Brazil, established in 2019 by co-founders Beto Dantas and Pamela Tarzia. Headquartered in São Paulo, the company aims to bridge the gap between education and financial accessibility by providing students with scholarships, discounts, and other forms of financial aid for higher education.

The platform serves students seeking to enter college by offering a suite of integrated services. These include educational insurance, a digital entrance exam, assistance in choosing a university with a scholarship, a digital account, and a benefits club. This model positions Amigo Edu as a comprehensive solution for students navigating the financial aspects of higher education. The business generates revenue by facilitating connections between students and educational institutions.

A significant milestone in the company's history was its acquisition by Pravaler, a major player in the educational finance sector, on September 29, 2021. Following the acquisition, Amigo Edu continues to operate as a subsidiary, indicating a strategic alignment to enhance its offerings and market reach. Before the acquisition, the company operated as a funded, private entity. In November 2021, Amigo Edu collaborated with Mastercard and idwall on a Brazilian student digital ID to support remote exams, showcasing its engagement in technological solutions for the education sector.

Keywords: scholarship platform, financial aid, higher education Brazil, student finance, edtech, university scholarships, digital student ID, educational insurance, college discovery, student benefits, Pravaler, Beto Dantas, Pamela Tarzia, São Paulo startup, education marketplace, student recruitment, university partnerships, online education services, student loans, tuition discounts