Ambrus Studio
Web3 gaming studio developing free-to-play esports titles.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
* | $65.0m | ICO | |
| Total Funding | 000k | ||
Ambrus Studio is a Web3 game development studio and incubation platform focused on creating free-to-play, esports-centric games. The company was founded in December 2021 by Johnson Yeh, the former CEO of Riot Games Asia-Pacific, who is often called the "Godfather of Esports" for his role in popularizing League of Legends in the region. Yeh's background also includes time at McKinsey & Company and leading the Circular Economy Initiative at the World Economic Forum, experiences which shaped his vision to merge high-quality gaming with a positive global impact, particularly climate change awareness.
The studio's core mission is to bridge the gap between Web2 and Web3 gaming, aiming to seamlessly transition millions of traditional players into the blockchain ecosystem. Rather than focusing on a pure "play-to-earn" model, Ambrus leverages blockchain technology to enhance the player experience through features like true asset ownership and interoperability. The business model centers on creating profitable free-to-play games, especially for emerging markets, by innovating with features like dynamic, tradeable, and personalized NFTs (skins) that create new monetization avenues for both the studio and influencers.
Ambrus Studio's main product ecosystem is "E4C" (Earth 4° Celsius), a title referencing the projected global temperature increase and the studio's commitment to environmental themes. This ecosystem includes multiple games. "E4C: Final Salvation" is the flagship mobile Multiplayer Online Battle Arena (MOBA) game. Other titles include "E4C: Fallen Arena," a PC-based prequel, and "E4C: Demon Hunter," a mini-game launched on Telegram. These games are built on the Sui blockchain, utilizing its technology for fast transactions and unique on-chain assets that can be used across the E4C ecosystem. The studio has successfully raised multi-million dollar funding rounds, with investors including Spartan Group, M13, and the Sui Foundation.
Keywords: Web3 gaming, esports, MOBA, free-to-play, game development, blockchain gaming, Johnson Yeh, E4C Final Salvation, Sui blockchain, digital assets, NFT, game incubation, metaverse ecosystem, mobile gaming, play-and-earn, asset ownership, climate change awareness, emerging markets, gaming platform, venture capital