Amara
Amara enables individuals, communities, and larger organizations to overcome accessibility and language barriers for online video.
| Date | Investors | Amount | Round |
|---|---|---|---|
$1.0m | Seed | ||
| Total Funding | 000k | ||
Amara operates at the intersection of non-profit and technology, functioning as a project of the Participatory Culture Foundation (PCF), a 501(c)(3) organization. PCF was founded in 2005 by Nicholas Reville, Holmes Wilson, and Tiffiniy Cheng with the objective of developing tools and services that foster a more democratic and participatory culture. The Amara platform, formerly known as Universal Subtitles, emerged from this mission as a key initiative to make video content more accessible across the globe through crowdsourced and professional translation services.
The business targets globalization managers, media producers, and large organizations aiming to expand their international reach. Its client roster includes prominent names such as The New York Times, LinkedIn, and GitHub, demonstrating its capacity to serve enterprise-level needs. Amara's business model is multifaceted, combining free, open-source tools with tiered, paid services. Revenue is generated through its professional localization service, Amara On Demand, and subscription-based access to its advanced software platforms, Amara Enterprise and Amara Integrated, which offer sophisticated workflow management and API integrations.
The core of Amara's offering is its suite of products designed to streamline the subtitling and localization process. The Amara Subtitle Editor, an award-winning tool, provides a user-friendly interface for creating and translating subtitles. For organizations, Amara Enterprise supplies a cloud-based platform for managing in-house or volunteer translation teams, centralizing quality assurance and workflow. The Amara Integrated solution allows for seamless integration of these capabilities into a client's existing Content Management System via an API. This comprehensive approach, combining a powerful technology platform with a network of professional linguists, allows Amara to offer a full spectrum of solutions, from turnkey translation services to empowering clients' internal teams.
Keywords: subtitling, localization, translation services, video accessibility, captioning, media localization, participatory culture, open source, workflow management, professional linguists
