AMAKA Studio
Black-owned mediatech company platforming Pan-African women's stories.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
* | $2.0m | Seed | |
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 41 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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AMAKA Studio operates as a social publishing platform and creative marketplace specifically designed to empower and connect Pan-African creators with a global audience and businesses. Founded in March 2021 by Adaora Oramah, the company was born from her desire to address the underrepresentation of Pan-African stories and talent in the global media landscape. Oramah, a Nigerian-American, leveraged her background in media communications from New York University and the London School of Economics, along with professional experience at firms like VICE and OkayAfrica, to build a platform that bridges the gap between creator talent and monetization opportunities.
Initially launched as a media company focused on stories of Pan-African womanhood, AMAKA Studio pivoted to a more scalable media-tech model. This strategic shift transformed it into a two-sided marketplace that addresses the needs of both creators and brands. For creators—including writers, designers, and content producers—the platform provides tools to publish and showcase their work, build a community, and monetize their content through direct subscriptions, tips, branded content deals, and event management. A key feature is its multi-currency payment solution, which tackles the challenge creators in some African countries face with receiving payments from global platforms.
For business clients, which have included prominent names like Nike, YouTube, and Disney, AMAKA offers a streamlined process to discover, commission, and manage creative talent for marketing campaigns and projects. The company's "AMAKA Gigs" and "Fractional Teams" models allow businesses to hire individual creators or entire teams on a flexible, on-demand basis. Revenue is generated through a commission-based model, taking a 10% cut on gig earnings and 15% on creator subscription revenue to sustain the platform. The company has secured significant financial backing, raising over $1.5 million from investors like Morgan Stanley and, more recently, closing a $2 million seed round led by Equitane to expand its product offerings and enhance payment solutions.
Keywords: creator economy, Pan-African, creative marketplace, content monetization, brand collaboration, social publishing, creator tools, talent discovery, freelancer platform, digital media