Am Tran Technology

In 1994, brothers Alpha and Frank Wu founded Amtran Technology, starting with fewer than 10 employees to design and manufacture monitors. Leveraging their deep experience in the display industry, they quickly won orders from major brands like HP, Sony, and Apple. This success propelled Amtran to go public, listing on the Taiwan Stock Exchange in 2001. The company’s trajectory shifted significantly as margins for OEM manufacturing began to shrink. The pivotal moment came in 2005, when Amtran made a strategic investment in a new television brand called Vizio. This was more than just a financial stake; Amtran became responsible for the majority of Vizio's product design and manufacturing. This partnership allowed Amtran to move up the value chain, directly influencing a brand that would go on to become a top seller in North America. This close alliance proved to be a powerful growth engine. The collaboration was so deep that Amtran held a 23% stake in Vizio, making it the largest corporate shareholder for a time. The strategy paid off when Vizio went public on the New York Stock Exchange. Amtran's investment yielded significant returns, showcasing the success of its evolution from a pure OEM/ODM manufacturer to a strategic partner and investor. Today, Amtran continues to expand, diversifying its product lines to include video conferencing systems and robotics while opening new factories in Vietnam to serve its global client base.