Alterra Medical

Alterra Medical, established in 2019, operates as a medical device consulting and specialty distribution firm headquartered in Salt Lake City, Utah. The company's core mission is to facilitate the commercialization of medical devices, guiding innovators through the complex journey from product conception to market adoption. Its business model combines consulting services with hands-on execution support, covering areas from channel and distributor management to contracting with national group purchasing organizations.

Initially focused on the distribution of electrophysiology and interventional cardiology products, Alterra Medical is actively expanding its product portfolio. The company serves a diverse client base that includes healthcare providers, the federal government, commercial retail chains, and the general public. This venture capital-backed entity is focused on scaling its operations and solidifying its position within the healthcare value chain.

A significant milestone occurred in August 2021 when the company secured $2 million in growth capital from Mountain Pacific Partners. This investment coincided with the appointment of Jeff Hastings as Chief Executive Officer. Hastings brings extensive experience to the role, having previously served as Senior Vice President and General Manager of Commercial Sales and Marketing at Owens & Minor, a major healthcare logistics company. This strategic infusion of capital and leadership is aimed at accelerating the development of Alterra's internal sales, marketing, and logistics capabilities.

Keywords: medical device consulting, specialty healthcare distributor, medical device commercialization, electrophysiology products, interventional cardiology, healthcare logistics, group purchasing organization contracting, GPO, IDN, Jeff Hastings, Mountain Pacific Partners, medical device market adoption, healthcare value chain, medical product distribution, Salt Lake City biotech