Alterian

Alterian specializes in customer journey orchestration and real-time customer experience (CX) analytics. The company provides the Alterian Real-Time CX Platform, which integrates and analyzes customer data from various sources to enable businesses to understand and manage customer interactions across different touchpoints. This allows companies to automate and personalize customer journeys, delivering individualized experiences that adapt in real-time.

Founded in 1997 by David Eldridge, Mike Talbot, and Tim McCarthy, the company initially focused on marketing analytics software. In 2011, Alterian was acquired by SDL, a customer experience management company. Following the acquisition, Alterian's founders and original management team were no longer involved in the day-to-day operations. However, in 2016, the company was re-acquired by its management team through a management buyout backed by the venture capital firm Allomer Capital Group, becoming an independent entity once again. This move allowed Alterian to refocus on its core offerings in real-time customer experience.

The platform's key features include journey analytics to visualize customer behavior, journey orchestration to automate personalized campaigns, and machine learning capabilities to predict customer intent and prevent churn. It serves a diverse client base across industries such as financial services, retail, telecommunications, and travel. Alterian's business model is primarily based on a subscription-based software-as-a-service (SaaS) model, where clients pay for access to its CX platform. The company operates globally with offices in the US, UK, and Australia, supported by a network of partners.

Keywords: customer journey orchestration, real-time CX, marketing automation, customer data platform, journey analytics, personalization engine, customer experience management, churn prevention, SaaS, marketing analytics