Aloqa
Aloqa is a mobile application that notifies users about places, services, events, and people close to their neighborhood..
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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Aloqa GmbH, a Munich-based firm, emerged in May 2007, founded by a collective of computer science PhDs from Ludwig Maximilian University, including Georg Treu, Johannes Martens, and Florian Fuchs. The company focused on developing location-based service (LBS) technology, capitalizing on the founders' research in scalable multi-body position tracking.
The firm's core product was a mobile application designed to proactively alert users to relevant content based on their geographic location. Instead of users actively searching for information, Aloqa's service would push real-time notifications about nearby points of interest, events, and social opportunities that matched the user's pre-defined interests and social network connections. This context-aware platform operated in the burgeoning mobile application market, primarily targeting the growing base of smartphone users on platforms like Android. The business model included providing an API for developers, which facilitated the creation of other proactive, location-aware applications, and a platform for publishers to push location-based content to mobile devices.
Aloqa's trajectory was marked by a significant Series A venture capital funding round of $1.5 million on July 16, 2009, with Wellington Partners being a key investor. This investment fueled further product development. By September 2010, the application had surpassed one million downloads, demonstrating considerable market traction. This success culminated in its acquisition by Motorola, Inc. on September 16, 2010, for an undisclosed sum. Aloqa was integrated into Motorola Mobility to enhance the MOTOBLUR platform, a service that aggregated social media updates, emails, and news onto a mobile device's homescreen. The acquisition was a strategic move by Motorola to accelerate its own context-aware mobile services platform, leveraging Aloqa's technology, user base, and engineering talent.
Keywords: Aloqa GmbH, location-based services, mobile application, context-aware, proactive notifications, MOTOBLUR, Motorola acquisition, Georg Treu, Johannes Martens, Florian Fuchs, Wellington Partners, location-triggered push, mobile content discovery, Android application, smartphone services, mobile API, user database, real-time alerts, social opportunity alerts, event discovery