Allure AI
Building an AI-powered personalization system that recommends products in the beauty & fashion industry.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
* | N/A | - | |
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | (89 %) |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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Allure AI is an Indonesian beauty technology company established in 2021 by co-founders Muhammad Aditya Hilmy, Al Varrel Putra Kusuma, and Salman Al Farisi. The firm developed an artificial intelligence-powered platform designed to provide consumers with personalized skincare and cosmetic recommendations. By taking a selfie, users could have their skin type, tone, and concerns analyzed by the AI to receive suggestions for suitable products.
The company's primary product was a mobile application that allowed users to take a selfie and receive personalized recommendations for their skincare routine. The technology was developed using TensorFlow and facial datasets to train its models. Allure AI aimed to integrate its service into both online and offline retail channels. For e-commerce, it sought to bridge the gap between social media discovery and purchase by allowing users to buy products directly through the platform after seeing them in tutorials. For offline retailers, the vision was to place screens in stores where customers could get instant product recommendations based on a selfie, enhancing the in-store experience for beauty advisors and shoppers alike. The business model focused on facilitating direct purchases through these channels, which would increase conversion rates for retailers and e-commerce partners.
Pertaining to its corporate journey, Allure AI emerged from a hackathon and participated in an accelerator/incubator program, securing $53K in funding in 2021. The company was headquartered in South Jakarta, Indonesia. Despite its initial developments and vision for the beauty-tech space, some sources indicate that the company is now considered out of business or dead-pooled.
Keywords: beauty technology, AI skincare, personalized recommendations, computer vision, skin analysis, virtual try-on, e-commerce integration, retail technology, beauty tech, cosmetic recommendation, selfie analysis, Indonesian startup, Muhammad Aditya Hilmy, Al Varrel Putra Kusuma, Salman Al Farisi, TensorFlow, facial recognition, online to offline retail, beauty personalization, skincare AI