Allsetra

Allsetra provides advanced security and tracking solutions for a variety of mobile assets, including scooters, e-bikes, construction equipment, and classic cars. The company's core offering consists of GPS tracking systems combined with 24/7 monitoring services through its proprietary alarm center. This integration ensures a rapid response in the event of theft, aiming to immobilize and recover stolen property effectively.

The business operates on a subscription-based model, where clients purchase a security system and subscribe to the ongoing monitoring and recovery service. This recurring revenue stream provides continuous protection and peace of mind for asset owners. Allsetra serves both individual consumers and businesses, addressing the growing need for robust anti-theft measures for valuable and easily transportable items. The company's solutions are certified by the CCV (Centre for Crime Prevention and Safety), indicating a high standard of reliability and effectiveness in the Dutch security market.

The company was founded in 2021 by Jeroen van Kesteren and Bas van der Wink. Allsetra is a continuation of the activities of Fris Nederland's hardware branch, which faced bankruptcy. The founders acquired the assets and restarted the business, focusing on improving and expanding the security services. Keywords: asset tracking, vehicle security, anti-theft systems, GPS tracking, 24/7 monitoring, alarm center, mobile object security, construction equipment protection, e-bike security, fleet management