All Turtles

All Turtles functions as a product studio with a focus on artificial intelligence, established in June 2017 by Phil Libin, Jessica Collier, and Jon Cifuentes. The firm operates on a model analogous to a Hollywood studio, providing entrepreneurs with funding, engineering resources, and support to develop AI-driven products that address tangible, everyday problems. This approach prioritizes product creation over company formation, a philosophy rooted in Libin's observation that creators are primarily motivated by the product itself. The company maintains a globally distributed team, with a registered address in San Francisco, strategically placing it within a major technology hub to access talent and partnerships.

The founding team's background is central to the studio's direction. Phil Libin, the co-founder and CEO, is a serial entrepreneur best known as the co-founder and former CEO of the productivity application Evernote. His journey includes founding CoreStreet, a security technology firm acquired by ActivIdentity, and Engine 5, a software development company. After his tenure at Evernote and a period as a general partner at venture capital firm General Catalyst, Libin launched All Turtles to create a different model for building technology products, one less focused on the traditional startup structure. This vision is to support the development of products that improve aspects of daily life, particularly in the future of work and health.

All Turtles operates by creating its own products and collaborating with early-stage startups. The studio's success is directly tied to the success of the products it helps build. One of the most notable products to emerge from the studio is mmhmm, a virtual camera application co-founded by Libin in 2020 to make video presentations more engaging and dynamic. Mmhmm, which was later rebranded as Airtime in April 2025, offers tools like Airtime Creator and Airtime Camera that integrate with platforms like Zoom and Teams, allowing users to customize their virtual appearance with different backgrounds and interactive elements. Other ventures supported by the studio include Spot, an AI-powered tool for reporting harassment and discrimination, and Carrot Fertility, a platform for employee fertility benefits.

Keywords: AI product studio, venture studio, Phil Libin, Jessica Collier, Jon Cifuentes, Evernote, mmhmm, Airtime, future of work, future of health, artificial intelligence products, distributed team, startup development, product-first model, virtual camera app, video communication tools, Spot, Carrot Fertility, practical AI