Alice Style

Alice Style

Online rental platform for multi-category consumer goods.

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Early VC
Total Funding000k
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Based in Shibuya, Japan, Alice.style is an online rental platform that provides a diverse range of consumer goods for lending and borrowing. Founded in 2018, the company operates within the sharing economy, offering products for rent between individuals and from companies to individuals. Alice.style utilizes an algorithm to optimize the matching of items, facilitating rentals for various needs, including travel and subscriptions. The company secured later-stage venture capital funding in November 2024, raising $3.09 million. This positions the company among competitors like Rentio and Anyble. The business model caters to a market that is increasingly interested in accessing rather than owning products.

Keywords: online rental platform, consumer goods rental, sharing economy, peer-to-peer rental, product subscription, rental marketplace, Japan startup, asset sharing, circular economy, multi-category rentals

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