Alfred

Alfred, also known as Hello Alfred, is a residential technology company that provides an end-to-end resident experience and home management platform. The company was founded in March 2014 by Marcela Sapone and Jessica Beck, who met while attending Harvard Business School. Both formerly of McKinsey & Company, they developed the service initially for personal use to manage their demanding schedules before commercializing it after interest from their neighbors.

The firm primarily serves real estate developers, property managers, and their residents in multifamily and single-family rental properties. Its business model is a B2B2C approach, where it partners with property owners and operators to offer its platform as a core amenity. This integration aims to increase resident satisfaction and retention, leading to faster lease-up times and higher rents for property owners. Revenue is generated through SaaS fees from building partners and directly from residents for various in-home services. The company operates in over 44 cities across the United States and Canada, serving hundreds of thousands of residents.

Alfred's core offering is its technology platform, Alfred Operating System (AOS), which unifies all aspects of residential living for property managers and residents. For residents, the Alfred app provides access to a dedicated, W-2 employed Alfred home manager who can handle tasks like grocery shopping, laundry, home cleaning, and package delivery. The platform also facilitates booking building amenities, accessing on-demand lifestyle services, and participating in community events. For property operators, AOS is a comprehensive management portal that integrates with existing systems like Yardi and Entrata to streamline daily tasks, maintenance requests, and communication, while providing data-driven insights into property health and resident satisfaction.

Significant milestones include winning the Harvard Business School New Venture Competition and TechCrunch Disrupt SF in 2014. The company has made several strategic acquisitions, including Bixby, a building management technology platform, in 2019, and RKW Residential, a property management firm, in 2022, which significantly expanded its footprint in the Southeastern U.S. This move signaled a strategic evolution from a resident amenity service to a more comprehensive property management and technology solution. Alfred has raised substantial funding, including a $42 million Series C in 2020 and a $125 million strategic financing round in 2022 to fuel further acquisitions and growth.

Keywords: residential technology, property management software, resident experience platform, proptech, concierge services, building management, multifamily housing solutions, single-family rentals, amenity services, home management, real estate technology, resident retention, property operations, tenant engagement, in-home services, building automation, community management, Alfred, Hello Alfred