Alfi
A platform that connects users and financial services/products from financial intermediaries while improving their financial literacy skills.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
N/A | Support Program | ||
| Total Funding | 000k | ||
| USD | 2021 | 2022 | 2023 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| % growth | - | - | 8 % |
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Dealroom estimates
Related Content
Alfi is a Peruvian fintech company founded in 2017 that operates a gamified digital platform focused on promoting financial education. The company was born from a university thesis project that identified a significant gap in financial literacy in the country. Victor Morales serves as the CEO and Félix Andrade is the Chief Marketing Officer. The core mission is to address financial exclusion and illiteracy prevalent in Latin America by educating people and connecting them to financial products through a single, user-friendly digital channel.
The business operates as a B2B and B2C platform. For consumers, Alfi offers a free-to-use application that uses games, simulators, and personalized content to teach financial concepts in an engaging way. The platform links users' personal interests to financial products, helping them learn and eventually connect with real products from partner banks. For corporate clients, Alfi provides a B2B service called "Alfi for Companies," a 12-week digital program designed to improve the financial well-being of employees, thereby aiming to reduce financial stress and enhance productivity. The company generates revenue by connecting educated users to the financial system via partner institutions and through its corporate training programs.
The platform's primary service is its educational app, which simplifies complex financial topics like interest rates, profitability, risk, and inflation through a game-like interface. Users can develop skills with "AlfiCards" and apply their knowledge in real-world scenarios to build their financial future. Alfi has gained recognition for its approach, winning the local BBVA Open Talent award in 2019. The company has formed partnerships with organizations like the BBVA Foundation to broaden its impact, reaching thousands of users across Peru and expanding its presence in other markets like Chile and Mexico.
Keywords: financial education, fintech, gamification, financial literacy, B2C, B2B, personal finance, financial inclusion, wealth management, investment education, savings, budgeting tools, financial wellness, Latin America, Peru, corporate wellness, employee benefits, digital learning, edtech, financial marketplace