ALEXANDALEXA
Kids and baby fashion brands for sale online.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| investor investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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Established in 2007 by the husband-and-wife team Alex Theophanous and Alexa Till, AlexandAlexa.com operates as a global online retailer specializing in luxury children's fashion, toys, and homeware. The founders aimed to create a single online destination for the world's best kids' brands, positioning the company as the 'Net-a-porter for under 14s'.
The company's business model is centered on e-commerce, offering a curated selection of high-end and boutique brands for babies through to teens. Revenue is generated through the direct sale of goods from a diverse portfolio that includes premium fashion labels like Gucci and Burberry, iconic sportswear from Nike and Adidas, alongside various toys and home goods. The platform serves a global clientele of discerning parents, shipping to numerous countries worldwide. Over the years, the business has received multiple awards, including Best Kids' Designer Fashion and Best Children's Fashion Retailer.
Significant milestones in the company's history include securing a £1.5 million investment from MMC Ventures in December 2010 to fuel international expansion. In 2011, investment management firm Tiger Global acquired a majority stake, valuing the company at £16 million, while the founders retained a 20% share. A major transition occurred in December 2014 when the Swedish e-commerce retailer Babyshop acquired AlexandAlexa. This acquisition led to the formation of The Luxury Kids Group, creating a dominant player in the European premium children's online retail market. Following the acquisition, the company has continued to evolve its tech stack, collaborating with Brink Commerce in 2023 to enhance its e-commerce capabilities and customer experience.
Keywords: children's fashion, luxury kidswear, designer childrenswear, online retail, e-commerce, baby clothing, kids' toys, kids' homeware, premium brands, Gucci kids, Burberry kids, Stella McCartney Kids, Nike kids, Adidas kids, Babyshop Group, Alex Theophanous, Alexa Till, children's apparel, online kids' store, European retail, kids' sportswear, luxury baby gifts, junior fashion, teen fashion