Albelli (Albumprinter)

Albelli, originally founded as Albumprinter in 2003 by Hans Veldhuizen and Erik Wolf, operates as a prominent online platform for personalized photo products. Headquartered in Amsterdam, the company has established a significant footprint in the European consumer market, providing a wide array of items such as photo books, wall décor, cards, calendars, and prints. The business model is direct-to-consumer, generating revenue through its e-commerce website where customers can design and purchase customized products. Albelli employs a vertically integrated approach, managing both its proprietary photo creation software and in-house printing facilities to ensure product quality.

The company's history is marked by several key ownership changes and strategic moves. In 2011, Vistaprint (now Cimpress) acquired Albumprinter for approximately €60-65 million. This was followed by an acquisition in 2017, when Gilde Buy Out Partners purchased the company from Cimpress. A pivotal moment arrived in January 2022 when Albelli merged with Photobox, a major UK-based competitor, creating the Albelli-Photobox Group. This merger formed a leading entity in the European photo product and gifting market, serving over 7 million customers with a combined workforce of 1,150 across several European nations. The group maintains distinct local brands, including Albelli, Bonusprint, and Fotoknudsen, leveraging their strength in respective markets. In February 2024, the parent company rebranded to Storio Group, appointing Alessandro Coppo, formerly of eBay and Boston Consulting Group, as the new CEO.

The service allows customers to upload their digital photos to an online platform and use design tools to create personalized products. The platform is designed to be user-friendly, catering to individuals and families who wish to preserve their memories. The product range is extensive, from photo books and canvases to customized mugs and puzzles. By integrating its e-commerce front-end with its manufacturing back-end, the company aims to streamline production and deliver high-quality, personalized items efficiently, promising delivery within a few working days.

Keywords: photo products, e-commerce, photo printing, personalized gifts, photo books, wall decor, custom calendars, photo cards, direct-to-consumer, online printing service, Albelli-Photobox Group, Storio Group, European market, digital photography, custom merchandise, photo gifting, Albumprinter, Bonusprint, Fotoknudsen, memory preservation, consumer products, online design tools