AlaTest

AlaTest operates as a web service focused on product quality comparison, developed by the Swedish company International Consumer Services Sweden AB. It was founded in 2005 by Arie Struik and Peter Björk and is headquartered in Stockholm, Sweden. The idea for a review aggregator came to founder Arie Struik in 1998 while searching for a camcorder. Before starting AlaTest in 2004, Struik built international organizations for well-known companies like Nike and Lidl.

The company functions on both a business-to-consumer (B2C) and business-to-business (B2B) model. For consumers, AlaTest provides a free-to-use website that aggregates thousands of product reviews from around the world to help shoppers make informed decisions. The core of its service is the "alaScore™", a proprietary algorithm that assesses product reviews based on relevance, accuracy, and reliability, then combines them into a single quality rating. This addresses the challenge of comparing products when reviews come from varied sources with different criteria and rating scales. The consumer-facing websites are available in 19 countries and languages.

On the B2B side, AlaTest offers business solutions to retailers and brand manufacturers, with clients such as Philips, Samsung, and Orange. These solutions are designed to increase sales conversion and customer engagement by providing product quality insights derived from a global pool of user and expert reviews. The company's technology is capable of aggregating, structuring, matching, and analyzing millions of reviews from over 3,000 international sources. This data is made available to business clients through flexible methods like XML feeds, real-time APIs, or widgets. AlaTest also developed ValueChecker.net, a cloud-based product appraisal tool, in partnership with European insurance services provider VanAmeyde.com. Keywords: review aggregator, product comparison, quality rating, alaScore, consumer reviews, expert reviews, e-commerce solutions, product quality insights, business-to-consumer, business-to-business, price comparison, consumer electronics reviews, data aggregation, Stockholm, Arie Struik, Peter Björk, retail solutions, brand manufacturers, customer engagement, sales conversion