Aksel
Digital car brokerage platform for private sales.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Angel | |
| Total Funding | 000k | ||
| DKK | 2023 | 2024 |
|---|---|---|
| Revenues | 0000 | 0000 |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Company filings or news article
Aksel.nu is a digital platform designed to facilitate the private sale of used cars in Denmark, acting as a broker between seller and buyer. The company aims to simplify and secure the transaction process, which can often be complex and fraught with uncertainty for private individuals. The business model is based on a "No Cure, No Pay" principle, where the company charges a fixed success fee only if the car is sold. This fee is structured in tiers based on the vehicle's sale price. For sellers, Aksel.nu handles the creation of advertisements, manages inquiries to filter out non-serious buyers, and provides a digital sales process for contracts and payments. Sellers are responsible for taking photos of their vehicle with a digital guide, showing the car to potential buyers, and completing the ownership transfer. For buyers, the platform offers a secure purchasing process, with options for financing and extended warranties (ejerskifteforsikring). A key feature is the use of an escrow payment solution, Safepay, where the buyer's payment is held on a neutral account until the ownership is officially transferred, which also handles the clearance of any existing debt on the car. The company was established on May 15, 2023, and is legally registered as Aksel.nu ApS. The management includes Kristian Zanchetta Kjær Klercke as Director and Jens Glavind as Chairman of the Board.
The process begins with a seller receiving a manual valuation based on market data, which the company states is typically 15-20% higher than a dealer's trade-in offer. Aksel.nu then advertises the car on relevant marketplaces. The entire transaction, including the signing of the sales agreement with Denmark's MitID digital identity, can be completed on a mobile device. By managing the administrative and financial aspects, the platform seeks to combine the price benefits of private sales with the security of dealing with a professional entity.
Keywords: car brokerage, used car sales, digital car platform, private car sales, vehicle marketplace, automotive e-commerce, secure car payment, escrow service, Denmark automotive, online vehicle sales, peer-to-peer car sales, used vehicle financing, car sales commission, digital sales agreement, transparent car trading