Ajua

Ajua, formerly mSurvey, is a company that has developed an integrated customer experience platform tailored for the African market. The company's primary focus is to bridge the communication and service gap between businesses and their customers. Ajua's offerings include a SaaS-driven CRM software that allows businesses, including auto dealers, to manage and optimize the customer experience. This is achieved by enabling the collection and analysis of customer data to provide actionable, real-time insights.

In addition to its customer experience solutions, Ajua operates a social commerce platform designed to assist SMEs in discovering new customers and expanding their business operations. This dual focus on customer experience and social commerce positions Ajua as a comprehensive service provider for businesses of varying sizes across the continent. The company's business model is centered around its subscription-based SaaS products, providing a steady stream of revenue.

Keywords: customer experience, CRM software, social commerce, African market, SMEs, data analysis, customer feedback, business growth, SaaS, real-time insights