Aipass

Aipass Inc., formerly known as CUICIN, is a Japanese technology company founded in November 2019 that specializes in digital transformation for the hospitality industry. The current CEO is Mayumi Yamada, who joined as a founding member in January 2020 and assumed the CEO role in December 2023. Yamada's background includes experience in an internet photo sales platform, which she helped take through an IPO, and subsequent roles in hotel management, where she identified the need to modernize the industry's legacy systems.

The company develops and markets aiPass, a smart operation service for accommodation facilities. The core product is an integrated hotel management system that combines a Property Management System (PMS), a guest-facing web application, and a self-check-in system. The platform is designed to digitize and streamline hotel operations, from front desk to back office. For hotel operators, aiPass offers features like reservation management with 2-way site controller integration, automatic room assignment, real-time cleaning status management, and sales reporting. It also integrates with external services like the cloud-based POS system 'Sumaregi' and various smart locks, enabling further automation and unmanned operation.

For guests, the system provides a seamless experience through their own smartphones without needing to download a native application. It facilitates pre-arrival smart check-in, where guests can complete registration online and receive a QR code to expedite the process at the hotel. The guest app also serves as a portal for information on hotel amenities, making reservations for facilities like spas or restaurants, ordering room service, and handling payments. This functionality aims to improve guest satisfaction, support multilingual communication for international tourists, and create upselling opportunities for the hotel.

The business model is a B2B SaaS, providing its platform to a wide range of accommodation types, including boutique hotels, business hotels, villas, and glamping sites. Aipass's system is customizable, allowing clients to select the necessary functions (plug-ins) to build their ideal operational setup. The company emphasizes its user-friendly interface to reduce staff training costs and offers robust customer support from industry-experienced professionals.

Keywords: hotel management system, property management system, hospitality DX, smart check-in, guest application, hotel automation, contactless check-in, accommodation management, SaaS, hospitality technology, travel tech, operations efficiency, revenue management, smart keys, POS integration, guest experience, unmanned hotel, tourism tech, front desk automation, mobile ordering