Aiker
Aiker designs versatile garments for modern women, celebrating their multidimensional roles and diverse lifestyles.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Support Program | ||
| Total Funding | 000k | ||
Aiker is a contemporary fashion label operating within the luxury space, creating garments for a multidimensional female clientele. The brand was established by Aiker, a 2022 graduate of the Royal Academy of Fine Arts Antwerp's Fashion Department. Born and raised in Almaty, Kazakhstan, to a family of scientists, she was surrounded by empowered women who seamlessly blended traditional practices with creativity, a duality that heavily influences her design philosophy. This upbringing, coupled with professional experience at notable fashion houses such as Haider Ackermann and A.F. Vandervorst, has shaped her approach to fashion.
The brand's business model is centered on creating one sustainable collection annually. This strategy involves the use of deadstock materials, local handmade production, and 3D printed footwear to minimize waste, positioning the brand in the sustainable luxury market. Aiker's collections are showcased on platforms like NOT JUST A LABEL, a global online marketplace that connects independent designers with a worldwide audience, providing exposure at no cost to the designer. This platform allows the brand to reach consumers directly, bypassing traditional retail intermediaries.
Aiker's products explore the relationship between the female body, shapewear, and traditional femininity. For instance, the "I SEE YOU WELL" collection draws inspiration from the shapes and cuts of wedding dress attire while aiming to create a feeling of nudity, questioning societal perceptions of beauty. Another collection, "Office Martini," is inspired by the dual lives of women in Kazakhstan who work in offices by day and are professional dancers by night, a concept explored through a monochrome palette, sharp tailoring, and playful silhouettes. The brand appeals to consumers seeking thoughtfully produced, conceptually driven fashion that challenges conventional norms.
Keywords: contemporary fashion, luxury womenswear, sustainable fashion, independent designer, conceptual fashion, Antwerp fashion, Kazakhstani designer, deadstock materials, 3D printed footwear, NOT JUST A LABEL, slow fashion, artisanal production, avant-garde design, emerging brand, fashion graduate, Royal Academy of Fine Arts Antwerp, Haider Ackermann, A.F. Vandervorst, monochrome palette, sharp tailoring