Agventure

Agventure, established in 2010, is a Limited Liability Company focused on sustainable Conservation Agriculture in Kenya. The company collaborates with non-irrigated farms to diversify cropping systems, identify alternative crops, and develop markets for these crops. By promoting crop rotation and healthier soil practices, Agventure addresses the challenges of soil moisture deficiency and soil diseases prevalent in cereal monoculture systems. The company operates primarily in the Rift Valley, where rainfall is sufficient for rainfed farming, contrary to common assumptions. Agventure's business model involves working directly with farms, which are also its shareholders, to implement sustainable agricultural practices and enhance crop production. The company generates revenue by building and expanding markets for alternative crops, thereby supporting the agricultural community in Kenya.

Keywords: rainfed farming, crop diversification, sustainable agriculture, Conservation Agriculture, soil health, crop rotation, market development, non-irrigated farms, Kenya, Rift Valley.