Agua enCaja Mejor
Pure mineral water in a sustainable package that contributes to reforestation.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | N/A | Seed | |
| Total Funding | 000k | ||
| EUR | 2021 | 2022 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 2 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| % profit margin | (6 %) | (13 %) |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Company filings or news article
Related Content
Agua enCaja Mejor operates as a beverage company with a core focus on environmental sustainability. The company was established in Spain by founder Ramón Lange Fernández de Caleya, a Madrid-born entrepreneur with a Master's in Business Administration. His motivation stemmed from a desire to reduce the environmental impact of single-use beverage containers, leading him to question why water couldn't be packaged in carton, a renewable material common for other drinks.
The company's primary product is natural mineral water, sourced from the 'Castillo de Gormaz' spring in Soria, Spain. This water is characterized by its weak mineralization and is noted for being suitable for low-sodium diets and the preparation of infant foods. The key differentiator for the business is its packaging. The water is sold in cartons made from over 75% renewable and biodegradable materials, primarily paperboard. This packaging is designed to have a lower carbon footprint compared to traditional plastic or glass bottles. The paperboard is sourced from responsibly managed forests where new trees are planted for those harvested.
The business model centers on selling premium bottled water to an eco-conscious consumer base through various channels. In 2022, Fontsoria, the owner of the brand, signed a distribution agreement with Sanmy to increase its presence in large organized distribution channels. The company is also committed to social responsibility, pledging 10% of its profits to the 'Plant for the Planet' foundation for reforestation projects in Spain. It further engages its customer base through social media campaigns like #PlantaTuCaja, where the company plants a tree for each photo shared with the hashtag.
Keywords: mineral water, sustainable packaging, eco-friendly beverage, carton water, corporate social responsibility, reforestation, environmental impact, consumer goods, beverage industry, natural spring water, Soria, Spain, Plant for the Planet, renewable materials, low carbon footprint, sustainable business, eco-conscious products, recycled packaging, BPA-free, low-sodium water