Agronomeye

Agronomeye operates in the Australian agricultural technology sector, providing a digital twin platform named AgTwin™ to farmers and land managers. The company was founded in 2015 by Stu Adam, a former journalist, and Tim Howell, a former commercial airline pilot. Their journey began not from a farming background, but from an interest in drone technology and a pivotal conversation with farmers in a pub, which revealed a need for comprehensive land understanding beyond simple drone imagery. This led to a shift towards using high-resolution LiDAR data captured from airplanes to create detailed 3D models of farms.

The core of Agronomeye's business is the AgTwin™ platform, which serves as a digital replica of a farm. This platform integrates various data sources, including LiDAR scans, satellite imagery, and on-farm sensors for soil or livestock, to create a holistic and dynamic view of the farming system. Clients, ranging from extensive grazing properties to cotton farms and vineyards, utilize these digital twins for a variety of purposes. Applications include planning erosion control, managing water flow, optimizing infrastructure placement, and verifying practices for natural capital and carbon farming projects. The business model centers on providing these detailed digital models and data analytics to farmers, who own their 'Digital Foundation' and can use it to make more informed decisions, improve profitability, and enhance sustainability. Revenue is generated through providing access to these digital twins and the associated data insights.

The company has achieved several milestones, including partnerships with CSIRO and Microsoft to enhance its data modeling capabilities, particularly in areas like water flow prediction and integrating disparate datasets. Agronomeye was a finalist in the KPMG Nature Positive Challenge in 2022 and has secured significant funding. This includes a $3.5 million investment round from notable investors like Canva co-founder Cameron Adams and SiteMinder co-founder Mike Ford, and a matched $750,000 Accelerating Commercialisation grant from the Australian government in 2023. This funding is being used to scale operations, develop a companion app for enhanced data capture, and build out reporting functionalities to serve the needs of the entire agricultural supply chain, including financiers, insurers, and regulators.

Keywords: digital twin, agtech, precision agriculture, farm management, LiDAR, data analytics, natural capital, carbon farming, water management, sustainable agriculture, land management, crop monitoring, CSIRO,Stu Adam, Tim Howell, AgTwin, farm data integration, soil moisture, biodiversity management, green finance