Agrizon

Agrizon operates as a cross-border e-commerce platform dedicated to the agribusiness sector, functioning as a comprehensive marketplace for agricultural inputs. Founded in 2018 by Luis Fernando Hidalgo and Joaquin Paz, the Miami-based company aims to digitize and democratize the agricultural supply chain in Latin America.

The concept for Agrizon emerged when CEO Luis Fernando Hidalgo, drawing from his 18 years of experience in the agro-industry in Ecuador, recognized the difficulties farmers faced in accessing a wide variety of brands from a single source. This firsthand observation of market fragmentation and logistical hurdles inspired the creation of a platform to connect farmers directly with global brands. Co-founder Joaquin Paz brought his experience from roles at Google, contributing to the company's business development.

The company's business model is centered on its online marketplace, which lists over 5,000 products from more than 250 brands. It serves farmers by providing a one-stop shop for items such as seeds, fertilizers, pesticides, animal nutrition, machinery, and spare parts. Revenue is generated through the sale of these products on its platform. The platform is designed to offer competitive pricing and efficient logistics, with a promise of product delivery within 72 hours. Initially focusing on Ecuador, where it captured a significant portion of the online agribusiness traffic, Agrizon has planned expansions into other Latin American markets, such as Mexico.

Financially, Agrizon began with an Angel round in September 2018 and later secured seed funding in February 2022 from Latin Leap Venture Capital Studio to fuel its expansion. The platform offers various services to enhance the customer experience, including multiple payment options, 24/7 customer support, and a membership program, Agrizon Club, which provides benefits like free shipping. The product catalog is extensive, catering to a wide array of crops like bananas, cacao, corn, and rice, as well as the aquaculture sector.

Keywords: Agribusiness e-commerce, agricultural inputs, online marketplace, Latin America agriculture, farm supplies, crop protection, fertilizers, seeds marketplace, AgTech, supply chain digitization, farmer platform, cross-border commerce, agricultural technology, aquaculture supplies, animal nutrition, farm machinery, Luis Fernando Hidalgo, Joaquin Paz, Latin Leap, Ecuador agribusiness