Agreen Heart

Agreen Heart, founded in January 2017 by Takuro Sato, is an agricultural corporation based in Kuroishi City, Aomori, Japan. The company was established when Sato, a sixth-generation farmer, separated the rice cultivation and organic farming division from his father's diversified farming business to resolve differing management philosophies. Agreen Heart focuses on sustainable and environmentally friendly farming, producing crops free from pesticides and chemical fertilizers.

The company's mission is to practice high-quality agriculture that supports a healthy cycle for people, animals, plants, microbes, and the planet. It engages in organic farming, smart agriculture, and food education initiatives. A key project includes the revitalization of the "anew" district, a depopulated hamlet, through natural cultivation methods to produce organic rice. Agreen Heart has obtained several certifications, including GLOBALG.A.P., Organic JAS, and Noufuku JAS. The business model involves direct sales and includes a subscription service for their rice. The company also utilizes smart farming technology, such as drones for seeding and AI-powered pinpoint weeding, to improve efficiency and reduce chemical use.

In April 2020, Agreen Heart opened a direct-to-consumer store in Setagaya, Tokyo, called 'DAITADESICA From Aomori,' to sell its naturally grown rice, seasonal ingredients, and processed goods from Aomori. However, the sales division was later transferred to Agreen Heart Plus Inc. in June 2022. The company has received venture capital funding, raising $258K in a Series A round in September 2022 from Japan Strategic Capital.

Keywords: organic farming, sustainable agriculture, Japanese rice, pesticide-free, smart agriculture, GLOBALG.A.P., Organic JAS, direct-to-consumer, agritech, food education, circular agriculture, Aomori, Kuroishi, natural cultivation, Takuro Sato, crop cultivation, farm-to-table, rice subscription, drone farming, sustainable food production.