AFFLELOU Group

AFFLELOU Group

Franchise of optical equipment and hearing aids franchise.

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Afflelou is a French-based optical and hearing retail group specializing in the sale of prescription glasses, sunglasses, contact lenses, and hearing aids. Founded by Alain Afflelou in 1972, the brand has grown into one of Europe’s leading optical retail chains. Headquartered in Paris, Afflelou operates through a network of company-owned and franchised stores, with over 1,400 outlets across multiple countries, including France, Spain, Belgium, Switzerland, and Morocco.

The company distinguishes itself through a multi-brand strategy and an emphasis on affordability and promotional innovation. It is widely known for consumer-centric campaigns like the “Tchin-Tchin” offer, allowing customers to receive a second pair of glasses for one euro more. Afflelou combines in-store and online experiences, offering digital tools for prescription management and virtual try-ons.

In recent years, Afflelou has expanded its presence in hearing aids, establishing specialized outlets under the “Alain Afflelou Acousticien” label. The group has also invested in digital transformation, including e-commerce capabilities and omnichannel customer services.

Its franchise model has played a pivotal role in its scalability, providing entrepreneurs a well-established platform with strong brand recognition. Afflelou remains privately owned and is backed by investment firms, maintaining a strong focus on innovation, customer satisfaction, and European market leadership.

Keywords: optical retail, hearing aids, Alain Afflelou, glasses, sunglasses, contact lenses, franchises, omnichannel, digital health, eyewear

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ACQUISITION by AFFLELOU Group Oct 2016