Affable

Affable.ai operates as an AI-powered platform designed to streamline and automate influencer marketing for brands and agencies. The company was founded in Singapore in 2017 by Nisarg Shah (CEO) and Swayam Narain (CTO), who were part of the Entrepreneur First cohort. Their efforts were recognized in 2022 when they were both named in Forbes' 30 Under 30 for Asia.

The firm's core offering is a self-service Software-as-a-Service (SaaS) platform that manages the end-to-end process of an influencer marketing campaign, from discovery and activation to measurement. The business model is subscription-based. It allows clients to identify relevant micro-influencers by analyzing vast amounts of data across social media channels like Instagram, YouTube, Facebook, and TikTok. Affable's technology uses advanced machine learning and image processing to profile influencers and their audiences, providing detailed analytics on demographics, interests, and engagement. Key features include the detection of fake followers, tools for managing campaign workflows, and measurement of post-campaign ROI, including clicks and sales.

Affable serves a global client base that includes major brands and agencies such as Huawei, Wipro, Omnicom, and Dentsu. The company demonstrated steady growth, securing $2.8 million in total funding over two seed rounds, with notable investors including Prime Venture Partners, Decacorn Capital, and SGInnovate. This culminated in its acquisition by Bazaarvoice, a provider of user-generated content solutions, on October 10, 2023. The acquisition integrated Affable.ai's creator discovery and management technology into Bazaarvoice's suite, aiming to provide a comprehensive solution for social commerce and bridge the gap between social media strategies and e-commerce. Keywords: influencer marketing platform, creator marketing, social commerce, AI marketing, influencer discovery, campaign management, ROI measurement, social media analytics, micro-influencers, audience analysis, Bazaarvoice, Nisarg Shah, Swayam Narain, SaaS, marketing technology, creator economy, brand ambassador programs, user-generated content, content activation, social media ROI