Aether

Aether is a SaaS platform that uses artificial intelligence to help marketing teams at large companies create on-brand, data-driven presentations and reports. The company was co-founded in 2025 by Carsten Grueber (CEO), who previously served as the general manager for TikTok in New Zealand, alongside Ursula von Keisenberg (COO), a former executive at Xero and Timely, and Daniel Alexander-Head (Chief of Product and Strategy), previously with Qualtrics.

The platform addresses what it calls "organizational amnesia," where valuable research and data are underutilized or lost within large enterprises. Aether's software integrates with a company's internal data sources to generate presentations, campaign reports, and business reviews that are always up-to-date. This transforms static documents into "living, connected assets," saving significant time and improving productivity for marketing departments. The platform is specifically honed for marketing workflows, distinguishing it from general-purpose AI presentation tools.

Aether was developed within the venture studio New+Improved and operates on a subscription-based business model, targeting enterprise clients with large marketing teams. In its first year, the company secured a seven-figure deal with a global consumer goods firm and reported an annual recurring revenue of $600,000 while still in stealth mode. In August 2025, Aether announced a NZ$3.8 million seed funding round led by Icehouse Ventures to accelerate product development and global expansion.

Keywords: strategic marketing, AI marketing platform, enterprise software, data-driven presentations, marketing automation, brand management, presentation software, data visualization, business intelligence, campaign reporting, SaaS, marketing technology, institutional knowledge, content generation, ARR