AdYapper
AdYapper tracks display and mobile ads that generate detailed verification data, consumer sentiment, and viewability.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
| investor investor investor investor investor investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
$4.5m | Series A | ||
| Total Funding | 000k | ||
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AdYapper operated as a digital advertising optimization firm, providing analytics and viewability monitoring for display and mobile advertisements. The company was founded in 2013 by Elliot Hirsch, Kal Patel, and Wojo Wietecha. Hirsch, who served as the CEO, brought a background in user experience design and digital marketing to the venture. Patel, the COO, and Wietecha, the CTO, completed the founding team. The firm's stated mission was to filter valuable from non-valuable digital media, users, and actions to help brands increase profits.
The company's core service revolved around a technology platform designed to reduce impression waste and combat advertising fraud for digital advertisers. Clients could deploy tracking sensors within their ad campaigns to receive real-time analysis of media and conversion performance. The platform provided detailed verification data and viewability monitoring, aiming to offer transparency into digital ad campaigns. This was delivered through a live dashboard with domain-level transparency, integrated fraud detection, and optimization services. AdYapper's business model centered on providing these analytics and optimization services to clients, which included advertisers and media buying agencies, to improve their return on ad spend. Initially, the platform also featured a component that allowed consumers to directly comment on and rate ads.
AdYapper went through multiple funding rounds, securing a seed round of $1.2 million in September 2013 and a Series A round of $4.5 million in July 2015, with total funding reaching $6.7 million. The company was based in Chicago with an office in New York. AdYapper was eventually acquired by MediaMath, a demand-side platform (DSP). MediaMath itself later faced financial difficulties, recapitalizing in 2022 and ultimately filing for Chapter 11 bankruptcy in mid-2023, before its assets were acquired by Infillion.
Keywords: ad verification, viewability monitoring, digital advertising analytics, fraud detection, impression waste, return on ad spend, ad optimization, display advertising, mobile advertising, ad campaign performance, media buying, programmatic advertising, adtech, demand-side platform, digital media analysis, campaign optimization, conversion tracking, ad transparency, Elliot Hirsch, Kal Patel