Adways
Value-added services, created during the expansion of web mobile and tablets.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Grant | ||
| Total Funding | 000k | ||
Related Content
Adways SAS, founded in 2010, operates as a developer of an interactive video platform. The company's core business revolves around its proprietary In-Video Advertising technology, which enables the contextual integration and delivery of new advertising formats directly within video content. This allows advertisers to embed interactive elements such as quizzes, polls, text, images, and social media feeds into videos, creating a more engaging experience for viewers and facilitating direct online purchases.
The company was founded by Jacques Cazin, who serves as the CEO. Before starting Adways, Cazin gained experience at Air France and Vivendi. His entrepreneurial journey is marked by a focus on creating a platform that makes video interactive without requiring technical expertise from the user. In November 2020, Cazin described the company's resilience during the pandemic, highlighting a strategic shift to simplify internal organization and enhance communication with investors after a significant drop in business. Adways was acquired on February 8, 2022.
Adways serves a diverse market, including clients in e-learning and advertising. Its business model centers on offering this interactive video technology, supplemented by a creative studio. The studio empowers clients to develop or enhance their advertising formats with a few clicks, ensuring compatibility across all devices. The company's innovative advertising formats have demonstrated click-through rates significantly higher than the industry average. The platform is designed to publish videos, manage video content, and support e-learning applications by displaying advertisements that are directly relevant to the viewed content.
Keywords: InVideo Advertising, interactive video, adtech, video advertising platform, contextual advertising, rich media ads, e-learning video tools, video content monetization, digital advertising formats, creative studio, Jacques Cazin, video engagement, ad-supported video, clickable video, shoppable video, video analytics, mobile video advertising, cross-platform video ads, interactive content creation, online advertising technology
