Advision Media

Advision Media, registered as Shanghai Xiangxieli Advertising Media Co., Ltd., was established on July 4, 2003. The company established itself in the outdoor advertising sector in China, focusing on operating large-scale LED screens. These digital billboards are strategically placed in high-traffic urban areas across major Chinese cities, enabling the broadcast of live advertisements and television programming.

The company's business model centers on capturing a share of China's expanding advertising market. It provides digital out-of-home (DOOH) advertising solutions to a variety of clients seeking to reach a broad urban audience. Revenue is generated by selling advertising space on its network of LED screens. The business scope registered in China includes the design, production, publication, and agency of various types of advertisements, alongside corporate image design.

A significant event in the company's history was its acquisition by Guangdong Guangzhou Daily Media Co., Ltd. (Yue Media). In 2014, Yue Media acquired 100% of Advision's equity for a transaction price of 4.5 billion yuan, at which point Advision became a wholly-owned subsidiary. However, subsequent investigations revealed that Advision had engaged in significant financial misconduct. According to a public censure issued by regulatory bodies, the company had fabricated contracts to inflate its revenues and profits substantially between 2011 and 2015, which impacted the financial data reported during the acquisition process. Key personnel at the time included then-General Manager Ye Mei.

Keywords: outdoor media, digital advertising, LED screens, China advertising, out-of-home media, DOOH, Shanghai Xiangxieli, urban advertising, digital billboards, Yue Media acquisition, Chinese media company, public advertising, screen advertising, ad placement, media services