Advisable.com
closedA startup that connects businesses with high-level freelance marketers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor | €0.0 | round |
| investor investor investor investor | €0.0 | round | |
N/A | Seed | ||
| Total Funding | 000k | ||
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Advisable.com operated as a specialized freelance platform focused on connecting companies with high-caliber marketing specialists. The company was founded in 2017 by Peter O'Malley and Galen Lowney, registered in Dublin, with its operational team based in Berlin. The founders brought complementary expertise to the venture; O'Malley had previous experience at Web Summit and the retail technology firm Pointy, while Lowney's background was in M&A for Paddy Power and strategy consulting with Boston Consulting Group.
The platform was designed to address the growing demand for flexible, on-demand talent in the marketing sector. It utilized proprietary in-house technology to vet and match freelance marketing professionals with businesses ranging from large enterprises like SAP and Avery Dennison to startups such as TravelPerk and Babbel. The service catered to companies seeking to find, hire, and manage independent marketing experts efficiently. Freelancers on the platform offered services for an hourly rate, typically between $50 and $150, covering over 600 types of marketing-related tasks. The business model was centered on taking a commission from the fees paid by companies to the freelancers for their work.
Advisable.com secured notable funding to fuel its growth. In October 2018, the company raised $1.2 million in a seed round led by Frontline Ventures, with participation from angel investors including Web Summit co-founder Paddy Cosgrave and former Paddy Power Betfair CEO Breon Corcoran. This was followed by another funding round in November 2020, where the company attracted $3 million from investors such as Digital Horizon, Frontline Ventures, and FJ Labs. However, according to PitchBook, the company is now listed as out of business.
Keywords: freelance marketplace, marketing specialists, talent platform, vetted freelancers, on-demand talent, hiring platform, remote work, gig economy, Peter O'Malley, Galen Lowney, Frontline Ventures, independent contractors, marketing services, human capital services, AdTech, recruitment technology