AdVerif.ai
AI company providing content verification solutions for advertisers, publishers and ad networks.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
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AdVerif.ai was an Israeli company established in 2017 by Or Levi, an AI researcher with a background in Natural Language Processing and Computational Advertising. Levi's passion for using AI for social impact drove the company's mission to combat the spread of online misinformation and hate speech.
The firm operated in the ad-tech and cybersecurity sectors, offering brand safety and ad verification services. It developed solutions for advertisers, digital agencies, and ad platforms to protect their brands by avoiding placement on harmful or fraudulent websites. The core of its offering was a proprietary algorithm called FakeRank, which utilized machine learning and natural language processing to detect questionable content, including fake news and hate speech. This technology was designed to help brands maintain their reputation and to disrupt the financial incentives for entities that publish disinformation. The system worked by integrating with over 50 fact-checking organizations to train its algorithms, enabling it to identify, label, and measure misinformation at scale.
AdVerif.ai provided its service through a SaaS model, allowing clients to integrate the solution via an API to optimize their advertising campaigns. The company served a worldwide market, including government agencies and ad networks, and was recognized by CB Insights as a "Game Changer" for its potential to positively impact society. In July 2022, AdVerif.ai was acquired by Zefr, a US-based brand monitoring company. Following the acquisition, the AdVerif.ai team joined Zefr's technology organization, and the core service was integrated and rebranded as Zefr Ai.
Keywords: ad verification, brand safety, misinformation detection, fake news algorithm, content verification, ad tech, natural language processing, machine learning, online advertising, hate speech detection, contextual advertising, fact-checking, disinformation defense, brand suitability, ad fraud, digital advertising, cybersecurity, AI for good, content moderation, Zefr AI