AdverCar

AdverCar operated in the out-of-home transit media sector, connecting advertisers with everyday drivers. Founded in 2011 by Neil Turner, the company was established to provide targeted advertising solutions. Turner, who started his career at JP Morgan and later served as Chief Strategy Officer at iSeatz.com, co-founded AdverCar with Alex Goss, whom he met at iSeatz. This background in strategy and business development shaped the company's approach to marketing.

The firm's business model centered on transforming passenger vehicles into mobile billboards. AdverCar would screen and select drivers based on their typical routes to match an advertiser's target demographic and geographic needs, such as specific zip codes, commuter paths, or shopping districts. The service involved wrapping cars in easily removable vinyl stickers, offering advertisers space on all four panels of the vehicle. For campaign tracking and verification, the company utilized GPS to monitor the fleet's movements, providing accountability to its clients. The primary clients were advertisers seeking hyperlocal targeting capabilities.

AdverCar secured a total of $2.4 million in funding over two seed rounds in 2012. The first round in April 2012 raised $400,000, followed by a larger $2 million round in July of the same year, led by Canaan and including investors like 1-800-Flowers.com. The company ceased operations, with public records indicating it was out of business by September 2017. Following his tenure as CEO of AdverCar until 2015, Neil Turner went on to co-found NewEdge Advisors.

Keywords: car advertising, vehicle wraps, out-of-home media, transit advertising, mobile billboards, hyperlocal advertising, GPS tracked advertising, AdverCar, Neil Turner, targeted advertising, driver advertising, commuter advertising, automotive adtech, brand promotion, marketing campaigns, ad placement, vehicle advertising network, consumer advertising, fleet advertising, ad-wrapped cars