Adverator

Adverator, now operating as Addy, provides an online marketplace designed to streamline the process of buying local advertising for small and medium-sized businesses. The company was established as Adverator in 2016, adopting its brand name Addy in 2019. In March 2021, Addy was acquired by GroundTruth, a location-based marketing and advertising technology company, and now functions as an operating subsidiary.

The platform functions as a self-serve, e-commerce-style advertising store, enabling businesses to discover and purchase a wide array of local media placements without the need for an agency or significant marketing expertise. Addy's business model is centered on aggregating the buying power of numerous small businesses to secure lower prices on advertising inventory, which is offered without contract commitments or minimum spend requirements. This approach aims to make advertising more accessible and affordable for smaller enterprises.

Addy's marketplace offers a comprehensive suite of advertising channels. Clients can place ads across traditional and digital formats, including magazines, direct mail, television, and out-of-home (OOH) billboards. The platform has also expanded to include modern digital options such as online display ads, Connected TV (CTV), and geofencing strategies. For businesses requiring creative assistance, Addy provides ad design services for a fee. The service is built for convenience, allowing marketers to plan and execute campaigns from their computers or mobile devices, with a dashboard for managing campaigns and viewing analytics.

Keywords: local advertising, self-serve advertising, small business marketing, media buying, ad marketplace, SMB advertising, cross-channel advertising, AdTech, print advertising, out-of-home advertising, television advertising, direct mail marketing, digital out-of-home, CTV advertising, geofencing, GroundTruth, media placement, advertising platform, affordable advertising, no-contract advertising