Adventr

Adventr operates as a software company at the intersection of artificial intelligence and interactive media, providing a cloud-based platform for creating and distributing dynamic video and gaming content. The company was founded by DeVon "Devo" Harris, a Grammy Award-winning music producer and media executive with a background that includes co-founding GOOD Music with Kanye West, discovering and signing John Legend, and holding degrees from the Wharton School and Columbia Business School. Harris's journey into interactive media began in 2012 when he created an interactive 'choose your own adventure' music video, which garnered significant interest and led him to establish Adventr to make this technology accessible to all creators.

The company's core offering is a no-code, drag-and-drop platform that enables users to build interactive and gamified experiences. A key feature is its patented AI-powered voice control technology, SmartListen, which allows viewers to interact with content using only their voice. This functionality is applicable across various sectors, including fitness, gaming, training, and retail. For example, brands like H&M and Lavazza have used the technology for interactive ads that can respond to customer queries about product availability. The platform supports multiplayer games, branching narratives, and the ability to convert Unity games for streaming on TVs and mobile devices without requiring a console.

Adventr targets a wide range of clients, from individual creators and emerging filmmakers to major media companies and Fortune 100 brands such as Disney, Amazon, and NBCUniversal. The business model operates on a freemium basis; users can start with a free plan that has limitations, while paid pro plans offer extended features like longer video lengths and advanced analytics. The platform is designed for broad distribution, allowing content to be embedded on websites, shared on social media, and integrated into ad networks and smart TV apps on platforms like Google TV and Amazon Fire TV. Revenue is generated from these subscriptions, with an eye toward positioning itself as an essential creative tool for both enterprise clients and hobbyists, similar to Adobe's role in design software.