Adurcup

Adcount Technologies Pvt. Ltd., operating under the brand name Adurcup, was established to address inefficiencies within the food and beverage (F&B) industry's supply chain. Founded in 2015 by Abhishek Kumar, Harsh Singh, Kushang, and Nitin Prakash, the company originated from the founders' direct observations of the procurement challenges faced by restaurant owners. The founding team brings together diverse expertise, with backgrounds from institutions like the National Institute of Technology Jalandhar and experience in logistics and technology, which informed the development of their platform.

Adurcup functions as a managed marketplace specifically designed for restaurants, cafes, and hotels. The business targets the significant operational costs that F&B establishments incur, which can account for a large portion of their revenue. This high cost is often a result of fragmented supply chains and manual, offline management of procurement and vendor relationships. The company provides a centralized web and mobile platform where these businesses can purchase a wide array of supplies, including packaging materials, cleaning supplies, and other essential disposables. This digital approach aims to standardize the procurement process, offering transparency in pricing and transactions.

The business model is centered on creating a two-sided marketplace. For its clients—the restaurants and hotels—it simplifies the ordering process, providing access to a consolidated catalog of products from various vendors. On the other side, Adurcup equips vendors with a seller-side application. This tool allows suppliers to manage their inventory, process orders, and track deliveries efficiently, thereby reducing their operational turnaround time and costs. By streamlining the connection between restaurants and their suppliers, Adurcup aims to reduce leakages and improve overall efficiency in the procurement lifecycle. The company generates revenue by taking a commission on the transactions facilitated through its platform. Currently, the service is primarily focused on the Delhi NCR region in India, where it has established a significant client base.

Keywords: F&B procurement, restaurant supply chain, marketplace, hospitality procurement, packaging supplies, B2B e-commerce, food service industry, vendor management, procurement platform, HoReCa supplies