Adukale

Adukale operates in the food and beverage industry, specializing in traditional Sankethi recipes that have been passed down through generations. The company targets health-conscious consumers who seek convenient and nutritious meal options without preservatives, cholesterol, or trans fats. Adukale's product line includes a variety of ready-to-eat meals such as Poha, Idly, Upma, Dosa, snacks, and desserts, all of which can be prepared by simply adding hot water. The business model focuses on direct-to-consumer sales through their online platform, offering free shipping on orders above a certain amount and regular new product launches to keep the customer base engaged. Revenue is generated through the sale of these food products, leveraging the unique selling proposition of traditional, healthy, and quick-to-prepare meals.

Keywords: Sankethi recipes, ready-to-eat meals, preservative-free, health-conscious, traditional cuisine, online sales, quick preparation, nutritious food, direct-to-consumer, Indian snacks.