Adtrade
Digital marketing agency with expertise in marketing campaign management, analytics, and consulting.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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Adtrade, registered as Adtrade Programas de Informática para Publicidade Ltda., was a Brazilian digital marketing agency established in July 2013 by co-founders Fernando Mifano Galender and Robson Del Fiol. The company positioned itself as a technology-focused agency with a primary competitive advantage in its proprietary platform for Real-Time Bidding (RTB), a method for buying and selling online ad impressions through real-time auctions.
The firm's business model centered on providing data-driven services for managing and optimizing online marketing campaigns for a B2B clientele. Adtrade offered a comprehensive interface to manage and enhance campaigns in real-time, aiming to deliver a higher return on investment for display advertising. The company operated its own Demand-Side Platform (DSP), giving it direct access to various ad exchanges and networks to bid on ad inventory. Its target clients were agencies and companies seeking to improve their online display advertising performance, and its client roster included notable companies such as Makro, Kroton, and SAP.
Shortly after its founding, Adtrade secured a significant milestone by receiving an investment of R$ 1 million from the venture capital firm Project A Ventures. This funding was intended to build out its internal structure, particularly by hiring advertising professionals. By June 2014, approximately a year after its inception, Adtrade was acquired by ESV Digital, a French leader in the digital advertising market. The acquisition marked ESV Digital's official entry into the Brazilian market, with Adtrade becoming its Display RTB arm and operating as a trading desk. Following the acquisition, Fernando Galender continued in a leadership role within the new structure.
Keywords: digital marketing agency, Real-Time Bidding, RTB, adtech, campaign management, programmatic advertising, Demand-Side Platform, DSP, online advertising, display advertising, media buying, data-driven marketing, ad optimization, Fernando Mifano Galender, Robson Del Fiol, Project A Ventures, ESV Digital, ad exchange, online media, B2B marketing