adRise

AdRise, acquired as part of the Tubi deal in 2020, is an advanced technology platform that has evolved into an enterprise-wide solution for FOX. It powers OneFOX, a cross-portfolio inventory product that includes FOX Sports, FOX Entertainment, FOX News Media, and Tubi. AdRise enables advertising clients to unify inventory and audiences across linear TV, streaming, and digital platforms, providing a seamless, efficient, and highly targeted media buying experience. The platform serves a diverse range of clients, including major advertisers and media buyers, operating primarily in the media and entertainment market. AdRise's business model revolves around offering a comprehensive solution for media inventory management and targeted advertising, generating revenue through service fees and advertising spend. By integrating various media channels, AdRise helps clients maximize their advertising reach and efficiency.

Keywords: CTV, linear inventory, media buying, FOX, Tubi, OneFOX, targeted advertising, streaming, digital platforms, inventory management.