Adresta

Adresta AG is a Swiss startup revolutionizing the customer experience in the luxury watch industry. The company offers a digital platform that consolidates all information related to a watch, including documents, receipts, and certificates of authenticity. This platform is accessible via iOS and Android applications, making it easy for watch owners to manage their timepieces efficiently.

Adresta primarily serves two types of clients: watch owners and watch brands. For watch owners, the platform provides a secure way to keep track of their watch portfolio, plan services or repairs, and share relevant details with family, friends, insurance companies, banks, customs officials, heirs, and second-hand buyers. This ensures that all important information is available in one place, simplifying processes such as insurance claims or theft reports.

For watch brands, Adresta offers tools to enhance customer communication and transparency. Brands can use the platform to automate communication with their customers, providing updates on services or repairs and positioning themselves as innovative players in the watch industry. This helps brands build stronger communities and foster trust among their customers.

Adresta operates in the luxury watch market, which is traditionally conservative and resistant to change. However, the company aims to disrupt this market by offering a modern, digital solution that meets the evolving expectations of today's customers.

The business model of Adresta is likely based on subscription fees or service charges from both watch owners and brands. Watch owners may pay for premium features or additional storage, while brands might subscribe to the platform for enhanced communication and customer engagement tools.

In summary, Adresta AG is leveraging technology to modernize the luxury watch industry, offering a comprehensive digital solution for both watch owners and brands. The company makes money through subscription fees and service charges, providing value by simplifying watch management and enhancing customer experience.

Keywords: luxury watches, digital platform, customer experience, watch management, authenticity certificates, service planning, communication automation, transparency, community building, Swiss startup.