AdNectar

AdNectar operates as a performance marketing firm, structuring its business model around a pay-for-performance system that aligns its success directly with that of its clients. The company provides end-to-end digital marketing solutions, covering everything from creative design and digital strategy to multi-channel advertising and compliance management. It specializes in generating and qualifying leads for its partners, primarily serving the mortgage, financial services, and home services sectors.

The core of AdNectar's service involves using its own media assets to generate targeted leads. These potential customers are then meticulously qualified over the phone by AdNectar's team before being seamlessly transferred as warm leads to the client's agents for closing. This process allows client teams to concentrate on their primary business functions rather than lead generation. The company emphasizes its role as a partner rather than just a vendor, taking a consultative approach to integrate with a client's existing strategies and challenges.

The firm offers a comprehensive suite of services that includes analytics, optimization, call center verification, and quality control. It also handles back-office tasks like order entry and email management, and provides graphic services such as vector recreation and product mockups. For businesses needing a more robust online presence, AdNectar develops custom e-commerce websites and B2B platforms. The company is dedicated to maintaining compliance with regulations like the Telephone Consumer Protection Act (TCPA), ensuring data safety and security.

Previously, AdNectar was founded in 2008 by Nir Eyal and Michal Bortnik in Palo Alto as a virtual goods advertising platform for social media. This early iteration, backed by investors like Battery Ventures, enabled brands to sponsor virtual items on networks such as Facebook. The company was ultimately acqui-hired in June 2011, evolving into its current business model.

Keywords: performance marketing, lead generation, pay for performance, warm lead transfer, mortgage leads, financial services marketing, home services leads, call verification, customer acquisition, digital advertising, B2B marketing solutions, compliance management, TCPA compliance, end-to-end marketing, lead qualification, media buying, customer relationship management, digital strategy, creative design, back-office support, e-commerce development, marketing analytics, advertising optimization, virtual goods advertising