Admatic

Admatic operates as a specialized marketing intelligence platform, established in Brazil in 2012 to address the needs of organizations aiming to enhance their digital campaign results. The company developed a software-as-a-service (SaaS) solution focused on performance marketing, providing tools to manage, control, and automate online advertising efforts. Its core business revolves around offering a platform that centralizes campaign data from diverse channels, including search, retargeting, and affiliate networks.

The service is designed to equip clients, primarily large e-commerce and retail companies, with automated reports and actionable insights. This enables them to allocate marketing investments toward channels delivering the highest return, thereby optimizing budgets and strategic development. By automating significant portions of the campaign management process, the platform allows marketing teams to reduce time spent on operational tasks and focus on higher-level strategy. The company counts major Brazilian retailers like Americanas.com, Netshoes, and Dafiti among its key clients.

In July 2013, Admatic secured a Seed funding round from ArpexCapital, which provided the necessary capital to scale its operations and technology. The company's trajectory culminated in its acquisition by B2W Companhia Global do Varejo, a major player in the Latin American e-commerce market, on August 19, 2015. This merger marked a significant milestone, integrating Admatic's marketing automation capabilities into a larger retail ecosystem and confirming its status as a formerly venture-backed entity that achieved a successful exit.

Keywords: performance marketing, marketing intelligence, adtech, marketing automation, campaign management, e-commerce advertising, B2W, ArpexCapital, campaign optimization, marketing analytics, retargeting software, affiliate marketing platform, SaaS, data-driven marketing, digital advertising, online retail, marketing ROI, strategic insights, ad spend optimization, customer acquisition