Adloox

Established in 2009 by Romain Bellion, Anthony Dufoi, and Bruno Galeppe, Adloox operates as an advertisement verification and insights platform headquartered in Paris, France. The company was founded to address the growing complexities and automation in digital advertising, initially building its infrastructure on dedicated servers before migrating to Google Cloud to enhance scalability and processing power. In a significant milestone, Adloox was acquired by Scope3, a collaborative sustainability platform, on November 5, 2024, to bolster Scope3's media sustainability solutions. Adloox continues to operate as a subsidiary, with its team and technology being integrated to help decarbonize the media and advertising industry.

Adloox provides a software platform that serves advertisers, agencies, trading desks, and ad networks. It generates revenue through its verification and optimization tools, with an estimated annual revenue of $15 million as of July 2025. The business model is centered on offering a subscription-based service that allows clients to protect their digital media investments from ad fraud, ensure ad viewability, and maintain brand safety. The company's clients include over 400 brands globally. Adloox has formed strategic partnerships with major industry players, including being an official Meta Business Partner and having its services integrated with Google's Display & Video 360 for over a decade.

The company’s core product is an all-in-one platform designed to verify, protect, and optimize digital advertising campaigns. Its proprietary technology analyzes multiple page elements in real-time to detect and filter fraudulent traffic, preventing ads from appearing alongside inappropriate content like fake news. The platform can process massive amounts of data, avoiding over 7 billion fraudulent bid requests daily. Key features include pre-bid segments for ad fraud protection, viewability optimization, and brand suitability exclusions aligned with the latest industry standards. This allows marketers to manage ad placements efficiently without resorting to broad URL-blocking methods. The platform provides clients with a fraud analytics dashboard for granular data analysis, enabling them to quickly identify and remove fraudulent sites or clicks and optimize campaign efficiency. Adloox holds accreditations from the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG). Keywords: ad verification, ad fraud protection, brand safety, viewability optimization, digital media investment, ad-verification platform, campaign efficiency, programmatic advertising, fraud analytics, digital advertising, brand suitability, media sustainability, invalid traffic (IVT), ad measurement, supply chain decarbonization, pre-bid verification, attention metrics, contextual targeting, ad spend optimization, marketing analytics