Adline
Makes it easy to create, publish, and measure ads performance across channels without experts.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
* | NOK5.2m | Seed | |
| Total Funding | 000k | ||
| EUR | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 2260 % | 470 % | (20 %) | (7 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (556 %) | (177 %) | (43 %) | (73 %) | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (608 %) | (237 %) | (54 %) | (115 %) | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article, Dealroom estimates
Related Content
Adline provides a marketing platform designed to enhance online advertising effectiveness and simplify campaign management. The company's core offering is a software-as-a-service (SaaS) platform that enables businesses to create, manage, and analyze multichannel advertising campaigns from a single dashboard. This centralized approach eliminates the need to navigate multiple platforms like Google, Facebook, and Instagram separately. Adline serves a diverse client base, including small to medium-sized businesses, digital marketing agencies, e-commerce companies, and freelance marketers.
The business operates on a subscription-based model, offering several pricing tiers that provide varying levels of features and user access. Revenue is generated through these monthly subscriptions, with plans tailored to accommodate different business sizes and advertising needs. The platform also offers a 14-day free trial to allow potential customers to test its capabilities.
Key features of the Adline platform include a multichannel ad creator, an intuitive campaign builder, and A/B testing capabilities. A significant component is its use of artificial intelligence and machine learning for automatic budget optimization; the system analyzes campaign performance multiple times a day, reallocating funds from underperforming ads to more successful ones to maximize return on investment. Additionally, Adline provides robust analytics tools, such as a 'Click Map' feature that visualizes user interactions on a client's website, conversion tracking, and customizable reporting to offer deep insights into campaign performance.
The company received accelerator funding in January 2019 and has since secured venture capital from investors including Altitude Capital, Innovasjon Norge, and Investinor. However, according to a notice on AppSumo, Adline has announced it will be discontinuing its tool on February 28th, 2025, at which point all active campaigns will be stopped.
Keywords: multichannel advertising, ad optimization, SaaS, marketing analytics, digital advertising, campaign management, ROI tracking, AI in marketing, ad performance, click map analytics, conversion tracking, budget optimization, Facebook Ads, Google Ads, SMB advertising, ad agency software, e-commerce advertising, performance marketing, lead generation, A/B testing