Adlabs Imagica

Imagicaaworld Entertainment Limited operates a chain of theme parks, water parks, and entertainment destinations across India, making it a significant player in the country's hospitality and leisure market. The company's business model revolves around generating revenue from ticket sales, food and beverage, and merchandise at its various locations. It employs a dynamic and tiered pricing strategy, with different rates for weekdays, weekends, and peak seasons, alongside offering bundled packages and special discounts for various customer segments to manage visitor flow and maximize revenue.

The company's origins trace back to Adlabs Imagica, a project initiated by film industry entrepreneur Manmohan Shetty. Inspired by international theme parks like Disneyland, Shetty founded Adlabs Films Ltd. in 1976, which initially focused on film processing before expanding into multiplexes and bringing the IMAX format to India. After selling his film business, Shetty ventured into the theme park industry, incorporating Adlabs Entertainment Limited in 2010 and launching the flagship Imagica theme park in Khopoli in 2013, built on a 130-acre site between Mumbai and Pune. The park, which includes a theme park, water park, and snow park, was designed to be an affordable, international-standard destination for Indian families. Facing financial difficulties, the company, then known as Adlabs Entertainment, was acquired by the Malpani Group in June 2022 through a debt resolution process.

Under the new ownership of the Malpani Group, a diversified conglomerate with existing interests in amusement parks like Wet'nJoy, the company was rebranded as Imagicaaworld Entertainment Ltd. The Malpani Group, a business house with a legacy of over 100 years and interests in FMCG, real estate, and renewable energy, has embarked on an aggressive expansion plan for Imagicaaworld. This includes consolidating operations, which now comprise seven parks and a hotel, and planning further geographic growth with new parks under development in locations like Ahmedabad and Indore. The acquisition of land for developing what is planned to be India's largest waterpark in Ahmedabad underscores this expansion strategy.

The parks offer a wide array of attractions catering to all age groups. The flagship Imagicaa in Khopoli features themed zones, multiple roller coasters like 'Nitro', and attractions based on Bollywood films such as 'Mr. India'. The portfolio also includes Wet'nJoy water parks, the devotional theme park Sai Teerth in Shirdi, and a 5-star Novotel hotel at the Khopoli location, positioning the company as a comprehensive holiday destination.

Keywords: theme park India, amusement park operator, water park chain, Imagicaaworld Entertainment, Malpani Group, Manmohan Shetty, Adlabs Imagica, Khopoli, Wet'nJoy, Sai Teerth, family entertainment, leisure industry, hospitality, roller coasters, live entertainment, Indian tourism, entertainment destination, Mumbai, Pune, Ahmedabad