AdInte

AdInte Co., Ltd. operates as a retail technology company, providing digital transformation support and developing retail media platforms for retailers and manufacturers. Founded in April 2009 by CEO Shinji Sogo, the Kyoto-based firm was established to address the critical role of advertising in e-commerce success. Sogo's journey into the web industry began after his time at an accounting firm, where interactions with various business owners sparked his entrepreneurial drive. He initially started a web production company, and his pursuit of an MBA led him to a company focused on mobile marketing, solidifying his interest in the advertising business and culminating in the founding of AdInte.

The company's core business model revolves around bridging the gap between online advertising and offline consumer behavior. AdInte utilizes its proprietary, patented IoT device, "AIBeacon," which combines Wi-Fi and iBeacon technology to analyze in-store customer behavior without collecting personal information. This technology allows clients, ranging from convenience stores and drugstores to large shopping malls, to measure and analyze foot traffic, including repeat visits and customer journey mapping. This data is then leveraged to create targeted advertising and marketing strategies. The company's revenue is generated through these DX support services, O2O/OMO marketing solutions, and the development and operation of retail media networks.

AdInte offers a suite of products to serve its clients. The flagship "AIBeacon" provides the foundational data for the company's other services. "AIGeo" is a location-based advertising service that uses this data to deliver targeted ads and measure store visits. Another key offering is the "BRAND LOOP Ads" platform, a service specifically for manufacturers that uses retail ID-POS data for targeted advertising and purchasing analysis. Furthermore, AdInte has developed "Connected Retail," a solution that supports the entire retail media lifecycle from construction and ad menu development to operation and reporting. The company has also ventured into developing "AIICO," a digital signage-equipped IoT vending machine that facilitates one-to-one marketing. Beyond retail, AdInte is applying its data analysis expertise to new sectors, including smart agriculture with a focus on vertical farming.

Keywords: RetailTech, O2O marketing, OMO marketing, retail media platform, location-based advertising, customer behavior analysis, in-store analytics, AIBeacon, AIGeo, digital transformation, marketing platform, AdTech, data management platform, IoT sensor, consumer analytics, shopper marketing, digital signage, customer journey mapping, footfall analysis, retail data